The branding survey being run for the new youth volunteering charity following on from the Russell Commision is clearly after under 25s, and doesn’t warrant a mention on VoluntaryNews. But some readers may be interested in the weird and wonderful questions.
I gave up at the first page of ‘real’ questions, asking views on ‘words’ like saint, V., inc., mustard. Some on the volunteering professionals list UKVPM got a bit further before deciding it was too abstract for them (and wondering if they were in the wrong business!)
See the Flash intro or go direct to the survey.
It’s what happens when you give lots of money to a marketing organisation/advertising agency and tell them to do ‘blue sky thinking’. The words I used to summarise the offerings were desperate, patronising, pathetic and trivialising, and I wondered whether “youth” would be much impressed with any of it. “Old age” certainly wasn’t…