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You are here: Home › Sector Developments › Is volunteering saint or mustard?

Is volunteering saint or mustard?

April 7, 2006 | Filed under: Sector Developments

The branding survey being run for the new youth volunteering charity following on from the Russell Commision is clearly after under 25s, and doesn’t warrant a mention on VoluntaryNews. But some readers may be interested in the weird and wonderful questions.

I gave up at the first page of ‘real’ questions, asking views on ‘words’ like saint, V., inc., mustard. Some on the volunteering professionals list UKVPM got a bit further before deciding it was too abstract for them (and wondering if they were in the wrong business!)
See the Flash intro or go direct to the survey.

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One Response to "Is volunteering saint or mustard?"

  1. John Gray says:
    April 13, 2006 at 12:51 pm

    It’s what happens when you give lots of money to a marketing organisation/advertising agency and tell them to do ‘blue sky thinking’. The words I used to summarise the offerings were desperate, patronising, pathetic and trivialising, and I wondered whether “youth” would be much impressed with any of it. “Old age” certainly wasn’t…

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